Rupert Murdoch's musings on new media

Here Is an open letter on new media, and social networks from News Corps. main man, and owner of the abomination that is mySpace.com

Some choice excerpts follow...

"Old media can survive--and thrive--in this new environment, but they must adapt. We must learn how younger generations of consumers prefer to receive their news and entertainment, and we must meet those expectations."


"Far be it from me to suggest that either I or my company have all the answers. No one does. But the future of media is a future of relentless experimentation and innovation, accelerating change, and--for those who embrace the new ways in which consumers are connecting with each other--enormous potential."

To be honest I have mixed feelings on the Man Murdoch, I feel he wields to much publishing power especially regarding the News in this country. To be honest I'll never forgive him for buying the cricket. Howzat.