Monday, April 02, 2007

EMI slides and Q & A

Slides Available here

Interesting slide 6. With a picture of a Zune, an iPod and phones. Under the heading "Interoperability"

Ground breaking... truly ground breaking.

It will be interesting to see how the ITMS handles the new interface options for DRM free tracks.

Q & A


Q:When are the Beatles coming ? (Sky News)
A:Soon we hope.

Q:The current 0.79p tracks will still be DRM ? (Sky News)
A:Yes.

Q:Doesn't having a split system make things more competative (Guardian)
A:Jobs: People will have a choice, people can set iTunes to have a default. We don't wanna take away anything, they can still buy exactly what they have been buying, we're adding a choice. In our survey the majority of people will choose the HQ version

Q:Will it not just be EMI DRM free by the end of the year ?(BBC)
A:Hopefully more labels, that is our estimate.
What effect on the iPod relationship to iTunes (BBC)
We compete based on haivng the best music store and the best players. If customers agree we'll do well if not we will get a message back.

Q:How does this effect the Nordic consumer groups ?
A:We're not offering anything online that they can't get on a CD already

Q:Will eastern markets get DRM free tracks ?
A:DRM Free will be available to all retailers around the world.

Q:Are you giving the green light to sharers to copy more music ? (Times)
A:We have to trust consumers, some will still dissapoint us and steal the music. We want to trust consumers and give them the best experience. We will grow sales not diminish them.

Q:Will this effect your target for digital sales ? (Independant)
A:This will grow our sales. It will make music more accessible and promote sales.

Q:Are you talking with other labels about this ? (Music week)
A:Jobs: I can't talk for others. EMI is doing something very popular. I don't know if the others will do that. CDs don't ship with DRM, Sony tried that... it didn't work out very well.

Q:That sounds like a plea to the majors are some being more difficult can you tell us who ? (Music week)
A:Jobs: I'd rather not discuss that. Customers get what they want. This way music companies get more money for offering better quality.

Q:What about video ?
A:Jobs: The video industry is different, the current distribution isn't DRM free they are not parallel.

Q:What made you do this ? (WSJ)
A:EMI: We've always known Steve's views, even before the letter. We are interested in offering consumers the best possible service. It was clear that some consumers care about sound quality. We expect increased sales. We remain optimistic that digital growth will outstrip physical decline. Digital is still in its infancy. This opportunity is massive.

Q:Now the iPod iTunes link is broken. Will iPod sales drop.(FT)
A:Jobs: This is NO different to before, I don't see a link between the two. This "magical link that some people have postulated" has never really been there.

Q:Will some people feel cheated that they weren't offered this before ?
A:Jobs: I belive giving choices is better (See recent presentation zen) We think we can give people what they tell us they want.

Q:How is it gonna work with other dl stores will you force other stores to go with the 0.79 / 0.99?
A:EMI doesn't set the retail price, only the wholesale price. Our products and our prices are available to everyone.

Q:We heard Apple was gonna buy out EMI ?
A:We heard EMI could buy out Apple [Chuckles]



Q:Given Warner is opposed to DRM will this stop any merger. Will this turn EMI around ?(City AM)
A:You must ask Warner how they feel. We're not gonna discuss this under merger ideas. This is a major commercial step, there are not silver bullets in our business. digital growth is a very important part of our future strategy.

Q:How does this effect storage on iPods
A:Jobs: It's proportional [Chuckles].

Q:How can you account for 20p (20%) hike ?(Record of the day)
A:Jobs: It's not a price increase. You can still pay 79p. This is a new product. It is a choice for more features or not. It is a second product not an increase.

Thanks, Applause. (Sorry about errors and omissions I was typing as fast as I could)

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