Single serving friends and drinking wine alone

This has been living in my To-Do folder since my trip to London, I was in a store and spotted these baby bottles of vino. I was going to write a big thing about Wine for one, maybe drinking alone. Instead I'll just reference that great part on Fight Club when Taylor Durdon meets the Soap Salesman and refers to him as the most interesting single serving friend he'd ever come across.

Here is the picture.