New mac ads.... you know I love 'em

Available at apple.com - no I'm not providing a link, it isn't exactly hard is it ?

"Please be a C++ gui programming guide" F'ing AWESOME. It feels like they are now playing up to the love that people have for our Mr. Hodgman ? Whereas Justin looks like he needs a hair cut.

In overview, I can't quite workout where Apple appear to be going. the C++ book didn't look useful on the mac. The emphasis on "iLife Jazz" is indicating that although they've pumping out one with Mac in a business suit Macs are not for serious computing ?

Whilst picture from that conference attest that the Apple platform is in its ascendancy with the "geek squad" as a colleague put it, Apple don't seem to be pushing that line. We've see no super computing videos using a cluster of Intel Power Macs. No ads harking back to the days of the Wallstreet mac ?

Just ads with Justin looking cool and him and John looking kooky and unhip. I really think they should be pushing the ads with the hacker community. Although the arrogant, suave espresso drinking, paul smith scarf (See the header img) wearing mac user in me screams - "No the intelligent ones are already making the correct decision"