One more thing...

So I pull up in the car at Hitachi yesterday - more on that later, and who is sat in the next car to me... Mr. Robert Scoble.



He was sat in his car, on his laptop listening in to the latest Apple announcements special events.

Steve Jobs announced new nano, 8 gig no surprise but nice design changes. I'm not a fan of colours but I can see why some people are. It harks back to the mini era. I know Maltese goat girl has lost her MP£ player so she's in the market for a new one.

Shuffle - WOW it's tiny, there are a few that are that small, but combined with iTunes functionality looks like an extremely nice package.

Only Jobs could get an applause for a clip though... come on guys don't give it to him on a plate. I'm still bitter about one more thing at the developers conference... or lack.

Movies, no surprises either - cheers Lionsgate... no mention of them yesterday though.

iTunes 7 looks nice, flipping through album covers - where we seen recently... Media Player anyone.

The wow factor was the set top box. A much rumored device that has materialized. Looked neat. I'm supprised it's not based more around the mini, could have offered a bigger device with more features - e-mail, the web etc.

That however would have blurred the lines, I've said it before people buy Apple because it does the one job they want / need it to do.

OK I'm off to have breakfast with a large internet company, hush hush you know...

"See you all again soon" - bless.

Oh yeah extra adverts, very nice - hardly worth of "One more thing" but have you heard him... amazing. Actually it was pretty fitting to have all this media stuff rounded off by a nice set.