Amazon live countdown for delivery

I was on amazon trying to convince the Maltese peasant trader to seriously consider a backup drive to clone her iBook. When I noticed that when viewing an item it gave a time until you could still get next day delivery... then I noticed the time changed live.

Now I know it's just a piece of still javascript - doesn't mean I didn't think it was rather twee. I personally would have put it flashing red at the top, as some will testify.